Textile World

According to Chip Bergh, jeans should never be washed - to outrage everyone who refuses to go out on the street with dirty clothes. Berg adds that, as far as his jeans are concerned, he merely cleans up areas that get soiled with a toothbrush. "What I tried to do was to alert consumers that we are in autopilot mode, and every time we use a piece of clothing, we automatically send it to the laundry," the CEO told Fortune in a video which was shared on social networks. After demystified the existence of the small pocket of jeans -.